Performance Enhancing Drugs And Supplements Plague The...

Historical National Football League coach and manager Vince Lombardi once said, â€Å"Winning isn t everything--but wanting to win is†. The want to win, is real; it is embodied by the usage of performance enhancing drugs. Blood doping increases the count of red blood cells in the body, anabolic steroids accelerate the growth of muscle and strengthen the bones, and stimulants increase alertness, competitiveness, aggressiveness and reduce fatigue. All of these materials have clear benefits but the health implications are still very present. Many cases of injury from these substances have consequences as serious as death. Athletes worldwide put their bodies and health at risk due to the usage of performance enhancing drugs and methods such as blood doping, steroids, and injections. But in retrospect, it harms a lot more than just an athlete’s body; in fact, performance enhancing drugs and supplements plague the athletic playing field worldwide, which leads to social unres t, health issues, and even political issues. It is the job of the red blood cell to transport oxygen to muscles. Increased red blood cell counts benefit the athlete in a number of ways. However, due to controversial methods of execution such as: blood transfusions, consuming erythropoietin (EPO), and injecting synthetic oxygen carriers, the risks far outweigh the benefits. When transfused, a high amount of blood is present within the body, increasing stress on the heart immensely leading to stroke or a heartShow MoreRelatedFundamentals of Hrm263904 Words   |  1056 PagesFoundations of Selection 154 PART 4 Chapter 8 Chapter 9 TRAINING AND DEVELOPMENT Socializing, Orienting, and Developing Employees 182 Managing Careers 208 PART 5 Chapter 10 Chapter 11 Chapter 12 Chapter 13 MAINTAINING HIGH PERFORMANCE Establishing the Performance Management System 230 Establishing Rewards and Pay Plans 260 Employee Benefits 286 Ensuring a Safe and Healthy Work Environment 312 PART 6 Chapter 14 LABOR–MANAGEMENT ENVIRONMENTS Understanding Labor Relations and CollectiveRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesManagement Roles 6 †¢ Management Skills 8 †¢ Effective versus Successful Managerial Activities 8 †¢ A Review of the Manager’s Job 9 Enter Organizational Behavior 10 Complementing Intuition with Systematic Study 11 Disciplines That Contribute to the OB Field 13 Psychology 14 †¢ Social Psychology 14 †¢ Sociology 14 †¢ Anthropology 14 There Are Few Absolutes in OB 14 Challenges and Opportunities for OB 15 Responding to Economic Pressures 15 †¢ Responding to Globalization 16 †¢ Managing Workforce Diversity 18Read MoreProject Mgmt296381 Words   |  1186 PagesOrganization structure [9.1.3] 9.1.1 Organization charts 1.4.4 Project offices Chapter 4 9.2 Building the team (.1.3) [3.5.3] [App G.2 Building teams] 9.4 Managing the team 9.3.2 Team building activities 9.2.4 Virtual teams 9.3.3.1 Team performance [9.4.2.2] 9.4.2.3 Conflict management 9.3.2.6 Recognition and awards Defining the Project 4.1 Project charter 5.1 Gather requirements 5.2 Defining scope 5.3 Creating a WBS 5.4 Tools and techniques 6.1 Define activities 9.1.2. Responsibility

Essay on Road Rage - 645 Words

Road Rage Road rage doesn’t just happen in the United States or just to people you don’t know. Road rage is widespread it happens all over the world where cars are used. Tt can happen to family members and friends. There are many different ways we can educate and help stop road rage occurrences. Some solutions would be to educate school students when they get their licenses. Also educate the public with billboards, commercials, radio commercials and others. To stop reoccurring road rage problems the United States or other countries should adopt stricter road rage laws. I collected statistics from a United Kingdom road rage website on insurance companies reports on road rage. Located on this site are many different road rage†¦show more content†¦The psychological reasoning for this is humans are tended to be territorial. â€Å"As individuals we have personal space, or territory, which evolved essentially as a defensive mechanism – anyone who invades this terr itory is potentially an aggressor†(reportroadrage). People also get angry if they see somebody else poorly driving. People also get mad at the multitasking kind of person somebody talking on a cell phone, reading a book and other stuff while driving (Dr. Driving). These people try to take the law into there own hand and become vigilantes. Some major effects happen because of road rage. Road rage is sometimes ended in death or serious injuries emotional and physical. Road rage affects every big and small community worldwide, where there are cars there is road rage. There are many different ways to solve and educate about road rage occurrences. First start to solving road rage would be to educate the public and schools. Ways cities could adopt to educate the public would be to make T.V and radio commercials to show ways to stop road rage. Ways to educate schools would be to hand out pamphlets and make driver ed. students watch a video on road rage. Also have the states adopt str icter laws toward road rage there would be less occurrences of it. Road rage is becoming a more occurring problem then past years. â€Å"According to the American Automobile Association, theyve been increasing by 7% per year since 1990†(Drivers.com). Since theShow MoreRelatedRoad Rage Essay1743 Words   |  7 Pagescalled road rage and it may not sound like much but it actually is deadly. According to RoadRagers.com road rage is â€Å"the informal name for deliberately dangerous and/or violent behavior under the influence of heightened, violent emotion such as anger and frustration, involving an automobile in use.† Throughout this paper I will be discussing road rage through the perspective of sociologists, psychologists, the causes of road rage, and signs of road rage so you can avoid them, avoidance of road rageRead MoreRoad Rage660 Words   |  3 PagesAnalysis 1 – Road Rage Road Rage has become a widespread hazard on the nation’s congested, fast-paced roads, especially on highways. In fact, Road Rage is a serious national problem. Do you curse and honk your horn if a driver tries to cut you off, or slam on your brakes to annoy someone who’s tailgating? Aggressive driving, better known as â€Å"Road Rage†, occurs when furious motorists lose their temper over traffic disturbances. Almost every day you hear of another incident involvingRead MoreDriving On The Road Rage863 Words   |  4 Pagesdestination. When you are driving on the roads, you will likely encounter an aggressive driver. They usually make themselves noticeable by cutting people off and yelling at other drivers. They seem to always be in a rush to get to their destination so they will do what they need to do to get there. Other aggressive drivers can be the type to yell and curse at other drivers because of frustration which is known as road rage. Someone that has road rage typically will get upset over something thatRead MoreRoad Rage: Causes and Solutions Essay1419 Words   |  6 PagesRoad rage is a major problem in the United States, anger causes stress, fear , and accidents to our roadways everyday. In this essay we will define road rage, look at the causes and effects, and come up with solutions on how to avoid an altercation with an aggressive driver who has road rage. Road rage doesn’t always involve two drivers, sometimes it deals with a driver and a pedestrian. We need to learn to deal with the an ger, and prevent violence toward others on the road. Road rage affectsRead MoreRoad Rage in the United States: Causes, Effects, and Solutions1896 Words   |  8 PagesRoad Rage in the United States: Causes, Effects, and Solutions Thesis Road rage is a major problem in the United States, it causes anger, fear , and accidents to our roadways everyday. Introduction In this essay we will define road rage, look at the causes and effects, and come up with posssible solutions on how to avoid an altercation with an agresssive driver who has road rage. I will try to encourage you to learn how to share the road , with not only other drivers, but also pedestrainasRead MoreRoad Rage1514 Words   |  7 PagesThesis: Road rage is a major problem in the United States, it causes accidents, anger, fear, and danger to our roadways everyday. Audience: Anyone who struggles with anger management while driving, or the typical aggressive driver. Also teenagers, adults, and elderly people. Purpose: To inform all drivers of the unsafe and unpredictable behavior present on our roadways. Also to help understand road rage is a problem people have becauseRead MoreRoad Rage1653 Words   |  7 Pagesthe crematories (Wiesel 30). Elie Wiesel remembers when Mengele was selecting more victims but just by marking their number down. Luckily Wiesel was not selected but more or less hid his number from the doctor as he was running past. The end of the road was near for those who had gotten marked down in the doctors little book (Wiesel 68). Though selection was a big piece of the Holocaust so were the medical experiments held by Dr. Mengele on innocent victims of the Holocaust. His experiences are veryRead MoreRoad Rage870 Words   |  4 PagesA coin is tossed four times. The probability is  ¼ or 0.25 that all four tosses will result in a head face up. Answer Correct Answer: False A firm offers routine physical examinations as part of a health service program for its employees. The exams showed that 8% of the employees needed corrective shoes, 15% needed major dental work and 3% needed both corrective shoes and major dental work. What is the probability that an employee selected at random will need either corrective shoesRead MoreRoad Rage - Essay966 Words   |  4 PagesCan You Define Road Rage? It seems like you can#8217;t drive more than two miles today without encountering road rage. Some say that road rage is a national epidemic more dangerous than drunk driving. Others find it to be a perpetual but insignificant problem. Needless to say, almost everyone agrees that road rage is an actual attitude that can be observed on most American roadways. But what is road rage? Is it some kind of medical condition? A certain habit or behavior? Or maybeRead More Road Rage Essay1533 Words   |  7 PagesThesis:Road rage is a major problem in the United States, it causes accidents, anger, fear, and danger to our roadways everyday. Audience: Anyone who struggles with anger management while driving, or the typical aggressive driver. Also teenagers, adults, and elderly people.   Ã‚  Ã‚  Ã‚  Ã‚  Purpose: To inform all drivers of the unsafe and unpredictable behavior present on our roadways. Also to help understand road rage is a problem people have because of their attitude and they bring harm to others. Publication:

Auditing & Assurance for Corporate Governance - MyAssignmenthelp

Question: Discuss about theAuditing Assurancefor Corporate Governance. Answer: Process Related to Corporate Governance Woolworths Limited has a process that can be related to corporate governance. Essentially, this information on corporate governance of the corporation can be acquired from the shareholder information and corporate governance statement mentioned in the annual report of the firm. In addition to this, an identical copy of the statement of corporate governance can be presented in the official website of Woolworths Limited. This section presents history of dividend disbursed, substantial shareholders, unquoted equity securities, info on annual general meeting, pay-out of final dividend. In addition to this, the process associated to corporate governance mentioned in the corporate governance statement also bears mention as regards dividend reinvestment plan, listings on the stock exchange, different American Depository receipts and corporate governance declaration (Arens et al. 2012). Furthermore, this section also presents thoroughly the total number of shareholders, specific distribution of equity securities a list of top 20 largest shareholders. Audit Committee Woolworths Limited has an audit, risk as well as compliance committee. Analysis of the annual report of the firm reveals the fact that the audit committee of the firm consists of committee of all the board of directors who is essentially accountable for overseeing particularly financial reporting procedure, selection of specifically independent assessor, receipt of audit outcomes both internal as well as external. Again, the members of the audit committee of the firm Woolworths Limited that is essentially the composition of then committee is essentially a functioning committee of the board of directors of Woolworths limited. Essentially, members of this particular committee are drawn from the members of the firms board of directors along with a chairperson who is selected from the members of the committee. Therefore, it can be said that Woolworths Limited has a perfect blend of members in the audit committee along with an independent audit partner. In addition to this, the company Wo olworths Limited also has an independent audit partner that is Deloitte that presents declaration regarding independence of the auditor (Woolworthsgroup.com.au 2017). According to section 307 C of specifically Corporations Act of the year 2001, audit partner Deloitte presented the declaration of independence. The independent auditor also presents a report that states the responsibility of assessors and additionally presents the opinions of the audit partner. Opinion Regarding Benefits of an Audit Committee The audit committee helps in overseeing process of financial reporting along with processes of disclosures (Elder et al. 2011). In addition to this, the audit committee formed within a publicly listed corporation can also help in monitoring different choices of accounting standards, policies as well as principles. This in turn helps in maintenance of compliance with the accounting standard that the company needs to adhere to for presentation of the financial declarations of the corporation. Addition to this, the presence of the audit committee also helps in the overseeing the entire process of hiring, particular performance along with independence of different external assessors (William Jr 2016). Furthermore, this audit committee also aids in maintenance of regulatory compliance, ethics and many others, supervising different processes of internal control, supervising performance of internal audit operations along with risks management policies and exercises of management. In essence , this helps in enhancement of the functionalities of operations of the firm and consequently the society in which the business operates. References Arens, A.A., Elder, R.J. and Mark, B., 2012.Auditing and assurance services: an integrated approach. Boston: Prentice Hall. Elder, R.J., Beasley, M.S. and Arens, A.A., 2011.Auditing and Assurance services. Pearson Higher Ed. William Jr, M., Glover, S. and Prawitt, D., 2016.Auditing and assurance services: A systematic approach. McGraw-Hill Education. Woolworthsgroup.com.au, 2017. [online] Available at: https://www.woolworthsgroup.com.au/icms_docs/185865_annual-report-2016.pdf [Accessed 19 May 2017].

The Bible Eve and Female Place in the World

The role of women in society is considered to be one of the most burning and captivating issues of all the times. People face numerous problems during the discussions whether it is correct to make men and women equal to each other or not. This is why lots of people try to use as reliable sources as possible to prove the chosen idea.Advertising We will write a custom report sample on The Bible: Eve and Female Place in the World specifically for you for only $16.05 $11/page Learn More And of the first sources, used in discussions concerning women place and role, is the Bible. The fact that Eve was created not first but second and the idea, came from Hebrew religion, that Jacob is considered to be the favorite implied for a long period of time that women were inferior to men; however, nowadays, lots of contradictions take place on these arguments and the discussions about woman’s role in society become more and more urgent. The questions of gender in equality are inherent to many cultures and nations; some nations prefer to rely on religion in order to satisfy society; the other nations take into consideration modern points of views and moral values. However, during a long period of time, The Holy Bible was considered to be the major religious text that helped to clear up the different between women and men, their roles, and duties. The point is that even The Holy Bible represents several approaches to the discussion of this concept. The New Testament and The Old Testaments tell that women have to inferior to men as the authority of God is really great, and God is the only one, who has the right to judge, divide, or make equal. In these testaments, women take the second place and may be regarded as men’s properties. However, The Gospels of Jesus, which appeared between The Old and New Testaments, underline how powerful women could be and that the equality between men and women was obligatory. However, the power of God wa s really huge, this is why the point that God created Eve second provided many people with a chance to underline women’s inferiority to men. The Hebrew Yisrael presents other evidence that males have a kind of privilege in comparison to females. Jacob got inspiration from God, so, God perfects his favor and admiration on Jacob more than on any other person, and any woman in particular. He is the only one, who can communicate to God and introduce God’s messages to other people. Due to such God’s preference, Hebrew boys have more rights, choices, and freedoms. Is it relates to The Holy Bible and Eve’s creation? Maybe; however, each religion has its own values, and the Islamic people made their choice in favor to male priority. Of course, women have certain rights, but still, their rights are dependent on many other factors, connected to male activities. The Holy Bible is the first source that divided people in accordance with their genders. From the Old Te stament, the roles of women were not that significant. The fact that Eve was created second allows many people to believe that women are inferior to men. However, times have been changed, and values are different now. It is hard to prove that women are inferior to men, and those people, who still believe the ideas, offered in The Holy Bible, just do not have enough imagination to prove women’s inferiority within own words.Advertising Looking for report on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More This report on The Bible: Eve and Female Place in the World was written and submitted by user Maurice Middleton to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Orange PLCs Organizational Culture and Structure

Orange PLCs Organizational Culture and Structure Introduction: The Orange PLC Company Orange PLC Company is one of the most profitable international companies in the global PC business arena. The company has its headquarters in New York. The New York branch has 250 employees in the three departments of production, marketing, human resource management.Advertising We will write a custom report sample on Orange PLC’s Organizational Culture and Structure specifically for you for only $16.05 $11/page Learn More In order to survive and control a sizable share of the global PC industry, Orange PLC Company has endeavored to remain competitive through an organized structure and culture. Thus, this reflective treatise attempts to explicitly review organizational structure, restructure and culture of the Orange PLC Company located in the United States of America. Orange PLC’s Organization Structure Organization structure refers to systems and channels that control the scope of operations in an organizat ion. The organization structure offers an explicit overview of the general operation of a company within efficiency levels (Sylvia Stanley 2008). Work Specialization Knowing how to improve quality is crucial in the growth of a business enterprise. Improved quality has great reward to the Orange PLC Company. Since the production team is permanently employed in the company, they are engaged in the production process to ensure that the company optimizes labor as a factor of production towards efficiency. This is achieved through quality planning of the labor hours of the employees that relate to their specialization, rather than just keeping them on standby (Sylvia Stanley 2008). Besides, the marketing team is constantly trained on the latest marketing models to ensure that they give their best in online and offline marketing of the company’s products. The HRM team has specialized training on efficient performance among the employees to minimize redundancy. Quality planning of work specialization is an important policy that aims to promote long term success in business objectives since it is focused to enhance the effective exploitation of human resources (Sylvia Stanley 2008).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Chain of Command The Orange PLC Company has demonstrated that there exists a complex network behind its formal organizational chart. The teamwork based organization structure actually identifies the hierarchy of the organization structure in order to understand the complex network. In addition, it provides myriad illustrations of the persuasive importance of problem definition within communication contemporary context. Also, the strategies of investigation, ramification, and elements of the problem definition are addressed in its chain of command. The current organization structure of the Orange PLC Company is characterized by a streamlined chain of bureaucracy in the chain of command. The top bracket in the chain of command consists of the five company board of directors who report to the chairman of the company. Under the board of directors are the departmental managers in the three departments of production, marketing, and human resource management. Team supervisors below the departmental managers report directly to managers and are the bridge between employees and the managers. The ordinary employees are grouped into team units consisting of four employees within the same area of specialization. Thus, whenever there is need to communicate an issue to the chairperson, the team cells will pass the information to the supervisors. The hierarchal procedure will be repeated until the chairperson gets the information. For the self-motivated people, this approach allow them to do more spectacular things as a team and not as human machines (Sylvia Stanley 2008). Span of Control Other factors associated with inh ibiting learning in organizations are inappropriate organizational structures, work pressure, entrenched attitudes towards learning, and emphasis on meeting targets (Douglas 2000). Fear and resistance to change in organizations that are characterized by high levels of bureaucracy and inter-functional rivalry are the main reasons that impede learning in such organizations. Fortunately, since every employee in the Orange PLC Company is his or her own boss, the cultural structure of the company has spurred a continuous growth in the competitive market. Related to changes in organizational structure are the variations in job design and new structures which provide the employees with an opportunity within the work activities. Moreover, the Orange PLC organization exhibits flexibility in its organizational structure that enables jobs to be redesigned thus, facilitating work based innovations.Advertising We will write a custom report sample on Orange PLC’s Organizational Cul ture and Structure specifically for you for only $16.05 $11/page Learn More Centralization Orange PLC Company has created a healthy work environment and personal growth perspectives that apply to all situations since all the vital controls organs of the company are centralized. Through centralized and properly designed training procedures, talent promotion, and motivation, productive behavior internalization have presented the best alternative ways of solving problems in role execution. Unless employees take a positive attitude to embrace change and create an environment that motivated the change, quantifiable change may just be a dream (Douglas 2000). Formalization The Orange PLC institution is made up of formal systems of monitoring operations, reviewing performance and rewarding achievements. Employees’ behaviors in the company are influenced by the mutual interests that exist between the company and its workers. This mutual interest offers super ordinate objective which can be achieved only through combined determination of the organization (employer) and individual workers in a formalized production control system. Restructuring at the Orange PLC Company Restructuring in an organization refers to the strategies adopted by an organization to introduce an element of change that is meant to improve on the performance of that organization. Restructuring is necessary whenever redundancy becomes the norm of organization performance (Douglas 2000). The Orange PLC Company has restructured to introduce innovation department in the last two years to properly monitor and manage the logistics and challenges that might exist in the transit channels of product improvement. Specifically, restructuring of the production department was necessary in achieving the company’s goal of being the innovation leader in America. The innovative structure was critical in improving leadership skills, evaluation skills, and promoting creativity within th e production department.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More As a result, job performance has greatly improved since the attractive rewards for innovation has become a motivational engine among the employees. Orange PLC’s Organization Culture Organizational culture is a manner in which people in a company operate both unconsciously and consciously on their daily activities (Flamholtz Randle 2011). Through understanding the organizational culture, the Orange PLC institution can understand the culture that prevails, drives and supports essential programs within its workforce to accomplish the strategic objectives. Physical structure The physical structures of the Orange PLC’s organization culture promotes positive relationships between favorable and effective job performance and work environment as attributes of motivation and congenial conditions. The structure encourages security, comfort and safety, and prevailing physical convenience. Measuring factors such as interpersonal relations, working conditions, support and trust, we lfare provisions, and work environment has greatly contributed to the organizational effectiveness as well as good employees’ behavior at the Orange PLC. Symbols The Orange PLC Company has identified that the key driver of productivity is employees’ morale. It is revealed that engaged and productive workers are more likely to be creative and interested in their work commitments. Satisfied workers are more eager to create positive results in their work. This element has been embedded in the company unity of purpose symbol designed to create the culture of efficiency and support among the employees. Ceremonies, language and rituals With the need to establish a proactive organizational culture, the Orange PLC Company has developed a discursive approach in explaining and exploring shared and coordinated actions on roles and channels through which organizational framework functions in the exchange of information formally. This is of great essence towards understanding its o rganizational communication. Employees are also allowed to contribute their viewpoints regarding the daily management and operation of the organization. In order for the productivity quotient to become an effective tool, it is appropriate to ensure that workers and the management team both understand the collective perspective of the institution (Douglas 2000). The managers play a significant role in setting up the learning environment for their employees. This culture has created an ideal climate for innovation and communication among the employees. The proactive communication and team work culture at the Orange PLC Company spells the rules of engagement, expected behavior, and repercussions for misconduct. These rules appreciate diversity and uphold integrity in judgment. In the process, issues of prejudice are minimized as diversity develops into a positive aspect of the organization (Flamholtz Randle 2011). Consequently, when people are absorbed and made to feel part of these g oals, they would strive to give their best towards the organization and uphold the existing culture with minimal struggle. References Douglas, R. (2000). Does corporate culture contribute to performance? American international college journal of business, 4(1), 45-47. Flamholtz, E., Randle, Y. (2011). Corporate culture: the ultimate strategic asset. Stanford, UK: Stanford business Books. Sylvia, F., Stanley, K. (2008). Creating competitive advantage through intangible assets: The direct and indirect effects of corporate culture and reputation. Advances in competitiveness research, 16(2), 34-38.

Week 2 Survey to address a business problem Essay

Week 2 Survey to address a business problem - Essay Example IE, if a customer withdrew cash and then transferred money from a checking account to a savings account it would be two transactions. A month is defined as a calendar month. Though this research is tentatively designed to find the correlation between possession of a debit card and number of ATM transactions, I have included the variables X1 (balance) and X3 (number of other services used). These may operate as independent or moderating variables. .3 It means in name only, data that consist of observations that can only be classified and counted by category and have no inherent order. For example: The colors chosen by car buyers at a dealership. J____ .8 Numbers assigned to objects representative of the rank order when the distance between each of the measures cannot be determined scientifically. For example, a measure that indicates how a person â€Å"feels† on an issue. C____ .9 Research conducted where one unit is held steady, while the experiment is conducted on the other unit. This is to test whether the experiment itself is the reason for change in the experimental unit. L____ .11 A research question stated in terms of specific testing or measurement criteria. These terms must have empirical referents (this means that we must be able to count or measure them in some way). The object to be defined can be a physical one (a machine tool), or it can be an abstract one (achievement motivation).

Marketing Environment Essay Example | Topics and Well Written Essays - 1750 words

Marketing Environment - Essay Example The work is about marketing. It defines the term marketing and dwells on its strategies. The author describes factors that still need to be considered for a business organization to reach out easier to their target market, because looking into the characteristics and thought processes of the people still holds as the most significant factor to be looked into by the individuals in the field of sales and marketing. The researcher singles out such factors as quality of a product/service, reliability of a product/service, and attraction of a product/service. At the same time while taking-care of the customer’s choice a lot of other factors have also to be considered. Those factors are the social, legal, economic, political and technological factors. The social factor basically means which classes of people are being targeted by the organization that is making that particular brand - whether it is the upper-class or the upper-middle class, middle-class or the lower class. Gaining t he trust of the local government and reviewing the economic policies and legal matters that govern the country in which the product or service will be made available will be a strong ground from which the advertisers can make as a take off point. The tremendous growth of technological advancement has become the driving force of contemporary industries. The diffusion of the internet has revolutionized the business arena. The author provides PESTLE analysis of the "mother care" brand.